About Us

Globalnegotiator is a portal managed by the consultancy firm Global Marketing Strategies, founded in 1995, with offices in London, Madrid and Beijing, whose business object is to offer quality documents, guides and online publications that facilitate the implementation of international transactions as well as serve to advise and train all those interested in international business.

About us

Since we began our sales online in 2002, thousands of clients from over 80 countries (France, Germany, United Kingdom, Spain, United States, Canada, Australia, Brazil, Mexico, Colombia, Chile, China, India, etc.) have placed their trust in our documents and publications for carrying out their international transactions. Most of our clients are small and medium-sized companies, and professionals engaged in foreign trade (export managers, purchase managers, sales agents, representatives, distributors, consultants, etc.). Our publications are also used by universities and business schools to train students in trade, marketing and international negotiation.

Our catalogue includes over 400 documents and publications drawn up in five languages (English, Spanish, French, German and Chinese). Most of the documents are in Microsoft Word format, so once they are downloaded, the client can easily enter its details and adapt them to its own specific needs for each particular situation.

Our publications have been prepared by a highly skilled group of professionals, including lawyers, economists, consultants and professional translators, all of them with far-reaching international experience.



International contracts


Models of the most commonly used international contracts (Sale, Distribution, Agency, Representation, Services, Joint Venture, Supply, Manufacturing, etc.) for transactions between companies from different countries. Different options of wording are included for the most relevant clauses of each contract so that the most appropriate can be chosen depending upon the party which draws up the contract. We also provide Memorandums used before Distribution and Joint Venture agreements.

Languages: English, Spanish, French and German.

Contracts for China


Models of the most common contracts (Distribution, Agency, Commission, Manufacture, Supply, Confidentiality) for China, all adapted to the uses and practices of the Chinese market and Chinese laws (People's Republic of China Contract Law).

Language: bilingual version English-Chinese.

Business Culture & Etiquette Guides in 70 countries


The Guides provide clear, accurate and useful information for negotiating in more than 70 countries that together represent 95% of the world economy. Each country guide has the following sections: key facts, business environment, negotiations strategies, business culture, etiquette, practical information and information on the Internet.

Languages: English and Spanish.

International Trade and Transport Documents


Models of the main international trade and transport documents ready to use with explanations about what they are and practical advice to complete them; including the following documents: proforma and commercial invoice, packing list, CMR document, bill of lading (B/L), certificate of origin, etc.

Languages: English and Spanish.

Business Letters


Model letters for accompanying documents, making proposals, negotiating contracts and resolving disputes. The letters can be purchased individually or in packs of letters: Letters for Contracts Pack (5 models) and Letters of Intent Pack (3 models).

Languages: English and Spanish.

eBooks on International Business and Trade


Publications in eBook format that deal with different issues related to international business and trade. Some of our titles are: Export Plan, International Business Etiquette, International Business Negotiations or Practical Guide to Incoterms.

Languages: English and Spanish






A tool developed by our team of consultant whose purpose is to obtain information on the Internet about international markets: country information, international statistics, market research reports, tariffs and trade barriers, laws and regulations, business directories, international jobs, etc. The information can be searched by subject or by country.




Page with information on the 11 Incoterms, 2010 version, used to regulate sellers and buyers' obligations with regard to dividing international logistics expenses, the transfer of risks in transport and customs documents and procedures. All this information is provided in depth in the e-book entitled Practical Guide to Incoterm.


Trade Dictionary


Online trade dictionary with over 1200 useful terms for international trade, marketing and negotiation in three languages: English, Spanish and French.